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Former Lucre duo launch The Right Agency

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By The Drum Team, Editorial

July 14, 2010 | 2 min read

Former Lucre employees Eloise Garrett and Sarah Giangregorio have launched a PR agency which aims to focus on working B2B, trade and professional services organisations.

The Right Agency, based in Yorkshire, will look to focus on specialist sector companies within the Yorkshire region.

Giangregorio joined Lucre at the same time as Garrett, having previously worked as joint head of PR at Poulters.

Garrett was an account manager at Lucre and has eight years experience of working within the B2B sector having also worked with Green PR and Lynx PR.

Giangregorio explained: “Essentially what we are doing is taking a back-to-basics approach, focusing on quality writing, effective media relations and spending time getting to know our clients and their sectors.

“Yorkshire has one of the most exciting PR scenes outside of London but there are few agencies, if any, with a dedicated B2B and trade offering.”

The Right Agency launches with four retained clients and will be targeting further accounts across sectors including professional services, manufacturing, engineering and technology.

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