Having recently launched its new sensitive skin range Skinkind, Imperial Leather is set to market the range through a 20 second advert, created by TBWA\Manchester.
The campaign will roll out across terrestrial and satellite in July and through out August with Mediaedge handling media buying.
The £3m campaign will also use press ads in OK, Glamour and Marie Claire, as well as online campaign through Cosmopolitan, GoodtoKnow and AllWoman, supported by PR and sampling activity.
Caroline Reynolds, senior brand manager for Imperial Leather, commented: “When we developed SkinKind, we knew a strong above the line strategy for launch was the right way to go. The impact of the TV campaign, underpinned by tactical support from digital, PR and sampling, will ensure that this unique product will be on the right people’s radar.”