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Creative Boomerang Fish in a Bottle

Boomerang site content boosted through new Scooby Doo game

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By The Drum Team | Editorial

July 13, 2010 | 2 min read

An online game for children’s digital channel Boomerang featuring K9 sleuth Scooby Doo, has been developed by Fish in a Bottle.

Scooby Doo

Scooby Doo

The dress up game has been created for the channel’s website, with Turner Broadcasting, owners of Boomerang having recently decided to beef up the content on the site to raise brand engagement.

Scooby Doo Dress Up allows users to give characters such as Scooby, Shaggy and Daphne, a make over and place them into several scenes taken from the show.

Players can also print their creations and make as many different combinations as they want.

The game is aimed at children between the ages of three-seven as one feature on the site, which also includes showcases, videos, games and activities for cartoon fans.

Rob Sloan, senior producer at fish in a bottle, explained: “The game engages young boys and girls alike and is simple and intuitive. From a giant tomato to a mystical wizard, kids can dress their favourite Scooby characters in a variety of fun and ridiculous costumes.”

Creative Boomerang Fish in a Bottle

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