Specsavers aims to take ownership of viral marketing with new campaign
The latest viral marketing campaign from Specsavers is to launch tomorrow, a spoof of the 1980’s classic U Boat epic, Das Boot.
The viral short was directed by Cris Mudge of Mustard and shot on 16mm film at the Royal Navy Submarine Museum, in Gosport.
Mark de la Rue, art director for Specsavers, explained: “The script was written about 18 months ago but we didn't present it as we were focusing on other messages at the time. Cris was looking to do something different for a show reel, so we teamed up to create Sub.”
The short will be released extensively online due to the number of ‘bootleg’ ads that the Specsavers team have noticed in reaction to previous campaigns, continued de le Rue.
“We feel that it’s time to start taking ownership of that space an a viral is the right format,” he added.