Modern Marketing

Middlesbrough FC looks to agree monthly shirt sponsorship deals


By The Drum Team | Editorial

July 9, 2010 | 2 min read

Another English football club is set to experiment with its sponsorship agreements with Championship side Middlesbrough looking to sell shirt sponsorship on a monthly basis.

The move follows a failure to agree a deal with npower which would have seen the utility company replace long-time sponsors Garmin.

Instead, the club will look to sell its sponsorship during 10 different periods through out the next season, the first time a club has done so.

The strategy follows Premier League side Tottenham FC’s move to have two different shirt sponsors next season, Autonomy for League games and the branding of a separate sponsor during cup games.

Read what Drum readers thought of the idea of having multiple shirt sponsors.

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