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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Former press officer for Lotus joins Freshfield

Matthew Reed, former public relations office for Lotus Engineering has joined Freshfield as an account manager.

Reed, who has also served as group marketing manager for Desira Group and advertising trade adviser for Archant Media, will work across a range of business to business, education and consumer projects.

Simon Turner, managing director of Freshfield, said: “Matthew was a natural choice for us. He has great experience working for an iconic brand, strong media skills, business acumen and can hit the ground running. We’ve had a very strong first six months of 2010 and we’re very positive but we know we must remain realistic that it is still a challenging economic environment.”

The PR agency, which has offices in Preston and Liverpool, has also recently launched its new website.

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