People on the Move: new starts at ASG Belfast, Civic, RMS, Fifth Ring and Willoughby PR


By The Drum Team | Staff Writer

July 8, 2010 | 8 min read

Every fortnight The Drum magazine keeps tabs on who has been hired by whom.


What attracted you to the position?What company did you last work for?What was your first industry job?How did you find your new position?What is your favourite website?What was the last book you read? And review it in 10 words.What would be your specialist subject on Mastermind?


Here’s a communications specialist with an exciting now and an even more exciting future – I want to be part of that.For myself as a New Business & Strategic Account Director.Pounding the city-centre beat as advertising sales rep for the Belfast Telegraph.A loud calling from the online recruitment pages of the Belfast Telegraph.Anything that helps me to understand our clients better. But also Amazon (so many books about what makes people tick and not quite enough time to read them in) and Radio 6 Live online (see, some men can multi-task, even if it is just listening to the radio while working)I’ve just finished Freakonomics by Levitt and Dubner. The insights come to those who know how to look.Hmm, tricky one that – maybe something about Renaissance Florence or the photographer Henri Cartier-Bresson. But don’t test me…


Working for a Digital agency.RBS (Contract).Trainer with Intelligent Finance.Through a recruitment Caliph's House Amazing true story about a man who relocates from London to Casablanca.Geography.


The ability to manage interesting projects and an opportunity to learn new skills in the digital field that the company/position was offering.Meltwater GroupPrevious work revolved around monitoring and analysing online news media, CIVIC would probably count as my first “industry job”.Advertised online by Yvonne Hanley from Harvey Nash“Atlas Shrugged” by Ayn Rand. One of the biggest pieces of work by the Objectivist Ayn Rand – the book is a work of fiction, hypothetically presenting a world where all men of talent have disappeared.Chinese Autobiographical Literature…


Initially it was how the website was written – I was impressed by the ethos of the company. It was then the enthusiasm of the people I met at interview – I thought I’d really like to work with, and learn from these people.I worked in-house for the publisher, Macmillan.I was looking for work experience so approached Oakbase, a marketing and PR company based in my hometown, Chester. I got lucky and got more than work experience as I was taken on as an account executive.Browsing the internet – I was searching for the top PR agencies in the North Westand RMS caught my eye.ASOS. Top site, top monthly magazine distributed to customers and top FREE returns policy. (No, RMS does not do its PR but any freebies will be gratefully received.) At work, the BBC site is vital for keeping up to date with all the latest news. I like the objective reporting style and the many links to external sites for more information. Our wide range of clients means we have to know what’s hitting the headlines at all times.I read one of Nick Hornby’s perhaps lesser known novels, How to be Good, whilst on holiday. Snapshot review: Hornby makes a convincing woman. He also makes me laugh.Having already made an appearance on the Weakest Link – I’ll give Mastermind a miss thanks!


The fast-pace of agency work applied to me, as did working for a variety of clients on different PR campaigns. It was also a great opportunity to work for a high-profile agency like Fifth Ring, which is renowned for their energy expertise. I was previously employed as Press Assistant at Standard Life Investments in Edinburgh. Working in the Press Office at Standard Life Investments.My role with Standard Life Investments was originally on a maternity-cover post, as my position drew to an end I got in touch with several agencies, however my position with Standard Life Investments later went permanent. I kept in touch with the Fifth Ring and they got in touch when they had a vacancy.Google – no matter the question, it has an answer!My Sister’s Keeper by Jodi Picoult. A difficult, humbling and emotional read – better than the movie!Fashion!


I wanted to make the leap from journalism into PR – ‘the dark side’ as everyone keeps on telling me! – and with its super friendly staff and creative buzz, Willoughbyseemed liked the perfect place to start.I worked at the BBC as a broadcast journalist after graduating from their journalism trainee scheme.Fresh from my degree, I started out as a trainee reporter for a weekly newspaper, The Hinckley Times. It was a great foundation – I did everything from playing Dungeons and Dragons with war gamers, to investigative journalism and dressing up as Doctor Who’s assistant!With luck. I’d emailed Willoughbymy CV hoping something would come up and, happily, it did!The BBC news site is my not-so-secret addiction. A throwback to my days as a journalist!I used to be a librarian, so I’m a big book geek. My last book was A Wild Sheep Chase by Haruki Murakami – it’s surreal, poignant in places, poetic, and intensely thought-provoking.Either designer shoes or The Lion, The Witch and The Wardrobe – it was my childhood favourite, and I cried when I realised I couldn’t escape to Narnia!


The varied nature of an agency is something I felt would give me the perfect start to a career in PR. I’ve also developed an interest in new media and digital, so the opportunity to work for an agency which shares this enthusiasm really excited me.Straight after finishing my degree, I worked for West Mercia Supplies – a Shropshire-based purchasing consortium.As a recent graduate, this is my first industry job. Fingers crossed, it won’t be my last!I joined twitter on a whim and saw the job opportunity ‘tweeted’ a couple of days later. I forwarded my CV and the rest, as they say, is history.I’m sport mad, so clicking onto the BBC Sport website is almost a reflex action.Dare I confess that the last book I read from cover to cover was ‘My Booky Wook’ – Russell Brand’s autobiography. A series of unfortunate events, as told by a nutter!The successes and failures of Walsall FC 1998-2010. I expect the latter would feature more prominently than the former!


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I have worked for Willoughbyfor three years as part of the admin department; Willoughbyhas such a fantastic team of staff and being able to start my career with the support of a great team really appealed to me.Before joining WilloughbyI worked as a psychiatric nursing assistant for the NHS.This is my first position in the creative industry. I think I’ve started in the best place.I had worked closely with the other account handlers and they have helped me make the transition from admin to exec work.Wikipedia – Perfect for things too weird for normal Googling!Michael Watson’s Story: The Biggest Fight. Inspirational biography: human survival and medical achievement in a media frenzy.After my recent city break in Polandand a gruelling four hour tour of Auschwitz, I’d have to choose the Second World War, my other option would be human biology – the medical dictionary is the most thumbed book I own!

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