The Drum Awards Festival - Design and Metaverse

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By The Drum Team | Editorial

July 8, 2010 | 1 min read

Claire Dorland-Clauzel, head of brand and communications for Michelin discusses the brand’s current marketing strategy and its use of the world famous brand mascot, "Bibendum".

More on the Michelin brand can be read in this week's issue of The Drum or is available to view now on the Marketing Industry Network website.

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