A look at VisitScotland's T in the Park experiential plans
VisitScotland is to undertake experiential and promotional marketing during this year’s T in the Park this weekend, undertaken by Kommando.
The ‘Scotland to a T’ activity will focus around creative which will aim to appeal to festival goes as part of VisitScotland’s Perfect Day campaign which promotes days out in Scotland.
Those heading to this week’s T in the Park will be given the opportunity to relax in the VisitScotland memory garden where they will be able to enter a competition to win a range of adventure days out, while massage therapists from Pure Lochside will offer complementary hand massages using natural Scottish ingredients.
A 10 metre inflatable dome, created by Stand for last year’s event, will be used once again, housing a range of interactive extreme sport simulators offering the experience of riding river rapids and negotiating ski slopes.
Brand ambassadors will also roam the experiential area giving away ‘Scotland to a T’ credit card z-cards containing a range of T in the Park discounts and offers from local experience day partners.
The agency has also been tasked to use its PixAngels photo marketing teams to drive traffic to the Experiential Zone by taking photographs of festival goers, printing the photograph and handing them over in a brand ‘Scotland to a T’ photoframe.
These will also be able to be viewed online across Bebo, Facebook and Twitter.
Branded straw hats and pop up canvas hats will also be handed out to everyone who enters the ‘My Perfect Day’ competition, giving people the chance top win tickets to next year’s event and nine special adventure days.