Uniform rebrands Oxford theatre Pegasus

Liverpool consultancy Uniform has rebranded Pegasus, a community youth theatre in Oxford.

Uniform was appointed last September after a tender process that led to the consultancy being shortlisted among five other agencies.

On the back of securing "major funding" and with developments for a new building underway, Pegasus briefed Uniform to create a brand that would "mark the organisation’s renewed vision, raise its profile, increase awareness and engagement, and develop stakeholder and community support".

Most importantly, Pegasus stipulated, was for its members - some as young as 10 - to feel involved during the branding process.

Uniform's team ran workshops, attended member committee meetings and used "creative ways of gathering valuable information" – through distributing cameras, holding online chats and blogging – to get to the bottom of the organisation and translate it into a brand.

The new proposition is ‘individual voices in harmony’ and the identity has been designed to be flexible, giving

members the capability to adapt it and create their own versions to promote different productions, shows and programmes.

Pegasus's head of marketing Gill Jaggers said: "We were immediately excited by Uniform’s ideas for including our wide community into the design process. It has made sure that the brand we now have is entirely ‘ours’ – it represents us and our way of working so well. We all love it, we all use it and it inspires us in our own creativity.”

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