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Hangar Seven expands with London launch

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By The Drum Team, Editorial

July 5, 2010 | 3 min read

North West-based photographic studio Hangar Seven has opened a London-based pre-media and creative production business.

Within just twelve months of launch, and already one of the UK’s largest commercial photographic studios, Hangar Seven has doubled in size and has now also expanded its service offer with the opening of the London business.

Hangar Seven was established in 2009 by a team of three entrepreneurs Nick Aldrich, Jeremy Middleton and Andy Rosson. It is now a £5m turnover business employing more than 60 people across its two sites, which includes a 20,000 sq ft studio and office in Macclesfield and a 10,000 sq ft technical production facility in London.

Middleton was formerly Media Square's chief executive, stepping down in June 2007. Middleton and Aldrich first worked together at Equanim Group, which was acquired by Media Square in 2002.

The expansion will see the agency will now add to its room set, location and cut out photography offering for leading brands like Sainsbury and DFS, by becoming the "image guardians" for major blue chip brands. The agency’s pre-media clients already include Monarch and cosmetics group COTY.

Nick Aldrich, development director at Hangar Seven, said: “The heightened importance of photography in the retail sector, fuelled by the emergence of new media channels for consumers to browse and purchase products, has opened up major opportunities for our core business, and for us to now expand our offer further.

“We have always been a far cry from the stereotypical ‘catalogue-reliant’ photographic studios of old, and have carved out a niche in the market place for clients looking for a photographic partner that understands trends and interiors, as well as commercial requirements. This attracted home interest brands like DFS, Sainsbury and Fired Earth, for whom we offer room set or location photography with trend led styling and propping; strategic planning, account management, and graphic design and artwork.

“Our CGI work – photorealistic image generation – has also boomed in recent months, as has the number of clients taking up our Asset Management Platforms service that provides secure access, management and distribution of images and assets across the globe.”

Aldrich continued: “But as well as creating stunning photography, our London facility now includes state-of-the-art pre-media production resources, TV editing suite and a fully resourced digital photography studio, which allows us to originate and repurpose creative work to cater for the media landscape’s diverse advertising requirements and formats – be it for digital, TV, cinema, press or outdoor. We also co-ordinate and quality control the global delivery of adverts from one central point, while converting them into different languages, servicing more than 65 countries.”

“Opening Hangar Seven London and widening our service range helps us to offer a significant ‘value add’ to our existing client base of major global retailers and brands, as well as extending our geographic reach.”

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