Bigmouthmedia creates 'virtual cinema' for Paramount
Digital marketing agency Bigmouthmedia has created a new 'virtual cinema' social media site for Paramount in Germany.
Visitors can sign in to the Twittkinos site using their Facebook and Twitter accounts to watch exclusive trailers and live streaming of movie premieres
One feature will allow users to post questions prior to a major premiere that will be answered on the red carpet by the film's stars.
Paramount is promoting the site, through display advertising and on Facebook and Twitter directly, under the slogan "we'll bring cinema home".
Sandra Funck, senior marketing manager at Paramount, said: "A visit to the Twittkino is designed to help people get even more enjoyment out of movies by offering a taste of Paramount's upcoming films and events.
"At Twittkino visitors can do all the things they might do in the real cinema: Invite friends, talk about movies, buy popcorn and ice cream or look forward to new trailer."