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Brahm Hammond

Brahm wins Hammonds' below-the-line account

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By The Drum Team, Editorial

July 1, 2010 | 2 min read

Hammonds has appointed Brahm following a three-way pitch to handle its integrated marketing account.

The agency beat Golley Slater and WFCA to pick up the account following a competitive pitch handled by MCCA and will see the agency handle Hammond’s below-the-line activity.

In announcing the pitch in May, Claire Parker, marketing director for Hammonds, said: “We absolutely need strategic and creative alignment in all our work across all channels and between our agencies. The time is right for us to review how best to do this and we are asking the agency market if it can be delivered via one agency.

"Against today’s economic backdrop, we must drive business efficiencies to remain competitive and that includes how we work with our external agencies. During the previous 12 months we have concentrated upon developing our channel strategy and growing market share, the next step is to drive the main brand forward at a pace and maximize our market leadership position.”

Brahm Hammond

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