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RDA's set to close as part of public sector cuts

The eight English regional development agencies (RDA) are to be shut down as part of cost cutting measures from within the public sector.

The RDA’s employ around 3,400 people and spent millions of marketing and promoting their individual regions.

The RDA’s were made up of London Development Agency the East of England Development Agency, South East Development Agency, South West Development Agency, North West Development Agency, One North East, Advantage West Midlands and East Midlands Development Agency.

The RDA’s will be replaced by Local Enterprise Partnerships which will be introduced through a white paper, which will be introduced at the end of the summer.

According to ALF figures, One North East spent £229,633 on marketing during 2009, with the bulk of that being spent through press advertising, at £190,937, and the rest being spent online at £38,696.