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Aubrey Allen to Switch for butchers site

Birmingham-based Switch has launched its third website for award winning meat supplier and butcher Aubrey Allen.

Aimed primarily at the firm’s wholesale customer, the new site aims to strengthen Aubrey Allen’s commercial customer proposition as suppliers of the finest meat to the UK’s top restaurants.

Endorsements from top chefs Chris Galvin, Raymond Blanc, the Roux brothers and local to Birmingham Michelin Star heroes, Luke Tipping, Glynn Purnell and Richard Turner help promote messages of quality, reliability and provenance that are synonymous with the Aubrey Allen brand.

Lucianne Allen, Head of Marketing at Aubrey Allen said: “For an unprecedented third time, we have been named ‘National Catering Butcher of the Year’ by the Meat Management Industry. It’s one of the most prestigious accolades we could hope to receive and signals further our commitment to our chef, restaurant and catering customers. Our new website reflects the investment we are making to further improve how we communicate with our customers.”

Jon Hurley, Head of Digital at Switch comments, “This is the third website in the Aubrey Allen portfolio that we have now successfully delivered and our experience of working with this fabulous family firm just gets better and better.

Following the launch of the first two sites we’ve not only been busy working on the third but also supporting Aubrey Allen’s digital marketing initiative with email, PPC and social network activities.”

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