Kellogg's denies digital advertising pitch
Kellogg's has denied reports that it is reviewing its pan European digital advertising account for Rice Krispies.
The company has denied that it is to review the account having approached roster and non-roster agencies to pitch for its digital advertising, the majority of which is handled by MagneticNorth in the UK.
It has been reported that the review will include advertising for snack bar Rice Krispies Squares, as well as its main cereal across the UK, France, Spain and Germany.