Umbro targets amateur football teams with Love brochure

Sportswear brand Umbro hopes to encourage grassroots football teams to get kitted out in its tailored football gear with a new brochure created by Manchester agency Love.

Umbro's 'tailored' range of kits are worn by several top-flight football teams and the England national side and the Teamwear brochure aims to tempt amateur sides to start sporting similar apparel.

Love's creative director Chris Myers said: "Amateur football teams are the essence of British football. The brochure we designed focuses on the fine tailoring traditions of Umbro.

"Through a combination of propped still life shots and styled player shots, including Michael Owen, Phil Jagielka and Joe Hart, the kits were shot on location in the Umbro brand space by photographer Tom van Schelven.

"The level of detail and craft that went into the brochure is reflective of the kits themselves which are tailored by Umbro to give the amateur players the same respect and attention to detail that the brand gives to professionals."

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