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Virgin

Virgin Galactic boss discusses the role of innovation in business

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By The Drum Team, Editorial

June 18, 2010 | 1 min read

Will Whitehorn, president of Virgin Galactic, the space travel business of the Virgin brand, discusses the building of the brand and the innovation of its founder, Richard Branson.

In an exclusive interview with executive business channel, MeetTheBoss.TV, Whitehorn discusses the role of innovation in business and the manner in which the Virgin brand has been built and the role that Branson has obviously played in leading that.

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