Viral promotes McCann's Birmingham charity bike expedition
A viral film has been created by McCann Erickson Birmingham to promote the forthcoming charity expedition of its staff, including CEO Dean Lovett on motorbikes.
Joining Lovett will be Stu Perry and Jamie Heath who will set off on Monday from the Birmingham offices on their 2400 mile expedition across the UK, France, Belgium, Luxembourg, Germany, Switzerland and Italy, stopping off at McCann’s offices along the way.
They are aiming to raise £10,000 for Marie Curie Cancer Care and hope to reach their destination of the Cannes Lions International Advertising Festival by Friday 25 June.
The motorbikes will be provided by McCann's client Harley-Davidson.
To support their cause go to www.justgiving.com/7-5-1-charityroadtrip