Glorious campaign for Exide battery manufacturer
Battery manufacturer Exide UK has launched a new brand, created by Glorious Creative, to help it capture a larger share of the £160 million waste battery market.
The ‘Act Positive’ brand has been designed as part of campaign which highlight the environmental and public health hazard that discarded batteries can cause, as well as the problems causes by unlicensed traders selling them.
Craig Everett, marketing manager for Exide, explained; “Currently a high proportion of waste batteries, with their valuable lead content find their way to the “white van man brigade” who then cash them in at smelting plants.
“The problem is that these operators aren’t licensed, which means that anyone dealing with them is in danger of an unlimited fine or even worse.”
The Manchester design agency was tasked to create a campaign which would highlight this message, which resulted in the ‘Act Positive’ brand and visual identity, which will be supported by literature, point of sale, incentive material, advertising and branding for Exide batteries.
The marketing will also be extended online.
Exide operates in 80 countries and is one of the world’s largest producers, distributors and recyclers of lead-acid batteries. Its UK operation is based at Trafford Park in Manchester.