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Carling World Cup ad zips onto screens with VTR North

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By The Drum Team, Editorial

June 15, 2010 | 2 min read

Carling pulled together a specially-created ad ahead of England's World Cup clash with the USA on Saturday - thanks to the speedy production skills of VTR North.

The Leeds post-production house spent Saturday handling the editing, grading, sound design and mixing of Carling's spot, which was shot just a day before in Yorkshire, so the ad could go out ahead of England's game that evening.

The ad, created by Beattie McGuiness Bungay and Big Balls Productions, showed the gang of 'mates' from Carling's recent ad campaign take to their camels to deliver home draught crates to competition winners in Yorkshire.

But the winners were only announced on Friday, and their beer was delivered that day, prompting VTR North to go into extra time to get the ad ready for Saturday evening ahead of kick off in Rustenburg.

Because of the speed of the edit ClearCast had to be present in the studio to approve the ad as it was being cut.

It went out on time on ITV1 before the match and you can see the outcome here.

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