A campaign to promote Manchester art event, Buy Art Fair has been developed to mark its change of location from Urbis to Spinningfields, created by Glorious.
Using photography by Tim Ainsworth, the campaign will run over a series of ads with different images displaying the architectural design of the buildings in the Spinningfields area.
Tom Shaughnessy, design director at Glorious, said: “The overall message remains the same; Buy Art Fair is the place to buy art in the North. This time we also had to communicate the physical move across the city.”
Shaughnessy added; We wanted to sell the advantages of Spinningfields. It’s a brand new part of the city, but people don’t often associate it with the green areas. The short depth of field was key to giving it texture,” says Shaughnessy.
Clare Tams, marketing manager of Moorfield Media explained that the brief given to Glorious wanted a campaign which didn’t look like art.
“The red mark that Glorious created has really established itself now. The campaign was really a case of us working together. We’re really pleased the creative and the signs are already good – the projections for 2010 are already up.”
Buy Art Fair runs from October 28-31.