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Cash Generator hires first ever digital marketer

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By The Drum Team, Editorial

June 10, 2010 | 3 min read

Bolton-based Cash Generator has appointed Stuart Owens as its first ever director of digital marketing.

Owens joins Cash Generator with 15 years experience of internet marketing and will report directly to managing director, Julian Urry.

His appointment marks the first time the company has employed a digital specialist. Signalling the start of Cash Generator's internet expansion for both customers and potential franchisees, Owens will be solely responsible for the company's online offering.

In his new role, he will aim to integrate Cash Generator's online services with its stores. He is also tasked with making further improvements to the retail website, creating a platform full of information to attract potential franchisees as well as developing the financial services that are available to customers online.

Cash Generator's website was launched in September 2009 and is unique in the franchising industry. Visitors to the site can shop online instantly, purchasing items from any Cash Generator store from across the UK. It has an average of over 110,000 unique visitors each month.

During his career, Owens spent seven years as board director at Photolink Creative Group and was responsible for a number of high profile retail clients including John Lewis, DSGi and Matalan.

He was commercial director at Freglecom, an IT firm in Lancashire, as well as chief executive at KSD.Net, an internet solutions business, where he oversaw and led the sale of the company to the Fraser Eagle Group in 2001.

Speaking of his appointment, Owens said: "I am excited to be joining Cash Generator. With its new retail website proving to be a great success, we want to take advantage of this opportunity and become a market leader in this field. We already offer a great range of products online and by continually improving our digital service we are further increasing our commitment to cater for our customers needs."

Established in 1994, Cash Generator is the UK's leading buy, sell and loan store offering a top quality selection of pre-owned and brand new for sale as well as instant cash for goods and a host of highly competitive financial services.

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