Entertainment Marketing: Movies, TV, Music and Gaming Yorkshire Twentysix

Yorkshire digital companies collaborate on new app

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By The Drum Team, Editorial

June 8, 2010 | 2 min read

Punk Pie, the York-based game design company, along with Bradford iPhone developer Four Door Lemon, Leeds digital agency twentysix and Screen Yorkshire, have developed the first ever audio-only game for the iPhone and iPod Touch.

Aurifi TM allows users to interact with sound using music theory, digital sound design techniques and even the neuroscience of perception.

Unique among iPhone and iPod Touch games, the new app can be used without players ever having to open their eyes.

Players progress by exploring a vast array of original sound components and audio effects, blending hundreds of bespoke musical phrases to create thousands of different permutations. They explore a sonic environment, manipulating audio effects by bouncing, steering and batting them through the three-dimensional soundscape.

Punk Pie’s Chris Walker commented: "To develop Aurifi, we had to get to grips with how the brain processes sounds and what 'images' are created in the mind. It was a fascinating and beautiful insight that we're very lucky to have spent time investigating. No two people perceive the same thing and that's what excites us about Aurifi - the ability to compare your experience with someone else, and marvel at the similarities and the differences. Our brains are amazing at building an environment made up of sonic clues and we give you the 'compass' to explore that world."

Entertainment Marketing: Movies, TV, Music and Gaming Yorkshire Twentysix

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