Teaser for new Tennent's campaign literally hits the streets
Over the last two days, strange red prints of the letter 'H' have begun to appear on the pavements of Glasgow in a red font, similar to that of the Tennent’s logo ‘T’.
Clearly this is a build up to the new advertising campaign for the lager brand, which should hit screens over the next week, having been developed by retained advertising agency, Newhaven.
But what could the ‘H’ mean?
The Drum wonders if the company has decided to rebrand as Hennent’s. It might work.
Last week, Tennent’s launched its new website, the first work since it appointed Whitespace as its digital marketing agency.