Strongbow to send TV viewers aquiver with new promo
Strongbow is to launch a series of TV ads designed to strengthen the cider brand and promote its ‘Hard Earned’ message.
Creative agency St Luke’s have devised four 10sec commercials as a continuation of the recent one minute long ‘Honours’ ad which positioned the brand as the ultimate reward after a hard days graft.
The first of the quartet, ‘Groundsmen’, will launch alongside this months World Cup in celebration of the hard graft put in by groundkeepers when tending to match pitches.
A second instalment follows the floodlight installers of the Premier League who make late night footie possible.
Two further episodes in the series will extol the work ethic of window cleaners in Stoke and conservatory fitters in Lincoln for those not caught up in the football frenzy.
Each commercial will close with the traditional shot of a pint of Strongbow and the strapline ‘Bowtime Hard Earned’, as an arrow embeds itself in the bar counter.
Strongbow’s brand manager, Lucy Henderson, said: ““The new ads combined with outdoor posters and upweighted music festival activity will ensure that the ‘Strongbow rewards hard graft message’ will be a prevalent feature throughout the coming summer.”