The first advertising for Scania by newly retained agency Thinkrla is going live this week - a “unique” event for Scania Young European Truck Drivers.
The event, which will be held at the Heritage Motor Centre at Gaydon in Warwickshire, is part of a tactical campaign by Thinkrla and includes print and radio adverts.
Bournemouth-based Thinkrla was appointed to the Scania business earlier this month.
Paul Smith, business development director at Thinkrla, said of the event: “It’s a massive outdoor competition with big trucks, but there is a lovely family edge to the event.”
The event gives the chance to sit in the brand new England football team coach (a Scania), pimped trucks, go-karting, ‘off-roading’ and free entrance to the motor museum (worth up to £36 for 4 tickets) is included, with unlimited free ice-cream.
The event is on Saturday 26thJune and the deadline for free tickets is 18thJune (through 01908 900 730).