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Tennent's new online hub launched by Whitespace

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By The Drum Team, Editorial

June 2, 2010 | 2 min read

Tennent's Lager has launched the first phase of its new website, created by Whitespace.

www.tennents.com

The new site is a platform for all aspects of the brand marketing campaign, with a new navigation panel – The Tennent’s hub – allowing all assets of the site, including links to campaigns such as T-Break and Be Chilled, to be housed in one dedicated area.

As well as providing information and history on the product and campaigns, it also allows users to view external content sites such as YouTube (for previous advertising campaigns) and is tied to the launch of Tennent's official Facebook page, again run by Whitespace, which has almost 200 fans in its first few days of launch.

The site also focuses on Tennent’s continued dedication to music and football in Scotland with information and updates for users. It also includes a football quiz for fans and a chance to win T in the Park tickets in the run up to this year’s festival.

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