NHS and BBC look to Circuit Break to boost staff creativity
Glasgow-based marketing consultancy and creative thinking training company Circuit Break has hauled in a raft of new business as clients increasingly look for staff to think further outside the box to solve problems.
Gordon Brown who heads up Circuit Break, which incorporates creative training arm Brain Juice, believes that as budgets are becoming tighter the need for marketing teams and staff to think more creatively to tackle not just marketing problems but business challenges in general is increasing greatly.
Circuit Break has recently worked with the NHS North West's Strategic Health Authority to facilitate and present the Authority's annual conference in Manchester, which was attended by more than 200 NHS staff. Through his Brain Juice training programme Brown co-ordinated more than 30 creative thinking breakout sessions held throughout the conference.
Circuit Break is also delivering the Brain Juice training programme to staff at IAS B2B Marketing in Bollington near Manchester and also with members of BBC Scotland's sports team.
Speaking of the move towards creative training Brown said: "Circuit Break has had a great start to 2010 with many of our clients choosing our Brain Juice Creativity Training programme. In the current tough, economic climate, Brain Juice provides a genuine way to embrace the 'work smarter, not harder' philosophy by allowing our clients to improve their creative thinking and action while, at the same time, applying the Brain Juice techniques to the key issues within their businesses. Not only do the clients learn new approaches to defining, generating and implementing ideas but Brain Juice also provides a fresh approach and new thinking to current business problems and opportunities."
Other new projects picked up by Circuit Break include a marketing project for Clyde Process Solutions, a planning project for automotive CRM company Contact Advantage and a presentation skills training project for Business Gateway.