BJL to create The Trafford Centre Christmas campaign
Manchester shopping mall The Trafford Centre has hired BJL to create its Christmas advertising campaign following a four-way pitch.
The Manchester agency will create a fully-integrated campaign spanning TV, radio, outdoor and press and it will also develop creative that will appear within the shopping centre itself.
The work, based on the brand positioning 'Always Ahead', will run from November to try to attract Christmas shoppers to the centre, which is located on the outskirts of Manchester.
Caroline Aikman, marketing manager for the Trafford Centre, said: "We were really impressed with BJL’s creative which is bold and entertaining. We will be in production soon and are very excited to see the finished campaign."