AEGON serves up new ad campaign
AEGON will introduce its new strapline and trumpet its sponsorship of British Tennis with an ad campaign starting this weekend.
The pensions and investments company revealed its updated strapline - 'Be ready for life' - last week. It will now feature in press ads (pictured) in the sports sections of the Daily Telegraph, Times, Sunday Times and Evening Standard during peak times for tennis coverage such as Wimbledon.
AEGON began its sponsorship of British Tennis last September and its press ads, aimed at ABC1 consumers aged 35-64, will aim to strike a chord with fans of the sport.
The press work will be backed by bumper ads during Eurosport's coverage of this month's Queen's Club tournament, which is now sponsored by AEGON, a dedicated tennis website, DM and event promotions.
Creative was handled by lead agency Billington Cartmell with Ptarmigan responsible for media.