Richard Robinson, industry head of technology at Google, is one of several high profile marketing figures speaking during this week’s The Drum b2b forum, sponsored by IAS b2b marketing.
Robinson, who is also a member of the IDM b2b Marketing Council, has almost 15 years of experience working in the b2b field, assisting companies in developing and implementing effective programmes and leading strategic initiatives across various business and technology areas.
Prior to joining Google, Robinson was vice president at IDC where he led its consulting and marketing services business in Europe and has also led IDG’s International client services team.
Also presenting during the forum will be Stephen Mills, head of b2b marketing communications, events and experience at Telefonica 02 UK, who has almost 20 years b2b experience and is currently responsible for driving communications from 02 to its B2B customer base using all marketing techniques and media through off and online channels.
The forum, which will be chaired by Richard Draycott, editor of The Drum, will be legendary advertising creative Dave Trott and Rodger Jones vice president of Bader Rutter & Associates.
The b2b forum will feature four keynote presentations, a grand debate and interactive panel discussions on PR, digital, creative and sales & marketing developments and issues within the marketing industry.
The free-to-attend event this is ONLY for clients / marketers who deal with the b2b marketing of their brand and will take place at Old Trafford in Manchester from 9.30am.
If you would like to attend this event please contact Caroline Lotinga on 0141 559 6066 or email firstname.lastname@example.org