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MadeByPi cooks up Ainsley Harriott website

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By The Drum Team, Editorial

May 27, 2010 | 2 min read

Leeds digital agency MadeByPi has created a new website to promote Ainsley Harriott's range of dried food products.

The TV chef has lent his name to a range of products, including soups, cous cous and risotto, manufactured by Symington's.

The website aims to tempt foodies to try the products and includes details of stockists and serving suggestions.

Fans can watch Harriott in action in a 'video kitchen' and there is also footage of the products' development process showing the journey from farms where the crops are grown to the kitchens where the recipes are created.

Karen Lewis, account director at MadeByPi, said: "As part of the redesign, we have delivered a food-focused website that uses simple navigation to inspire and add depth to the user’s journey around the site. New interactive elements have been introduced to add interest, like customer polls, newsletter sign-ups and contact forms that allow for customer data capture and feedback.”

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