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Fox's Biscuits News UK

Fox's set to introduce new products to Chocolatey range

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By The Drum Team | Editorial

May 26, 2010 | 2 min read

Biscuit company Fox’s is set to introduce two new products to its recently revamped Chocolatey range.

The new products will be available from June and follows the relaunch of Caramel Shortcake and Shortcake Rounds earlier this year.

Rachel Moffatt, brands sector director for Fox’s said: “Following the relaunch of the Chocolatey portfolio, which brought cohesion to the range and gave it a more luxurious look and feel, the range is now growing 10 times ahead of the overall GUI segment, so the investment has really paid off.

“The new Jaffa and Vanilla Shortcakes will bring indulgent new flavours and greater consumer choice to the sweet biscuit aisle. Retailers should stock up now on the new Chocolatey variants to broaden their range, offer their shoppers more variety, and fully capitalise on this profit opportunity.”

Fox's Biscuits News UK

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