Truck, bus and coach manufacturer Scania has made thinkrla its full-service advertising agency following a five-way-pitch.
The Bournemouth agency has been made responsible for all brand development and national advertising, media planning and buying, direct marketing, point of sale and advertising as a result of the appointment across its 90-strong dealer network.
Paul Smith, business development director for thinkrla, commented: “To be selected by Scania is hugely rewarding, we’re a perfect fit. They are the greatest truck brand in the UK and we’re the leading agency in the automotive sector. It was also clear from the outset that Scania were led by a great team who really knew what they wanted, to be able to connect and prove our credibility and insight at an early stage made the pitch process actually exciting, which clearly makes all the difference.”