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Nokia and Yahoo form strategic alliance

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By The Drum Team, Editorial

May 25, 2010 | 2 min read

Finnish mobile phone giant Nokia and American internet company Yahoo are to team up in an attempt to regain the once heady heights both businesses once held in their respective markets.

The team up got off to shaky start however after Yahoo’s chief executive, Carol Bartz, told a reporter to “fuck off” after criticising the pace of change at the Silicon Valley company, lambasting: “I’m supposed to have an iPod, an iPad, an iBlah.”

The intemperate language was directed at Michael Arrington, editor of TechCrunch, a technology blog during a ‘fireside chat’. The blog responded: “Bartz had some interesting things to say about Facebook, Google, Apple, and even TechCrunch — hell, just about everyone but Yahoo (she mainly dodged those questions).”

Investors have been lukewarm over the mooted tie up which will see the two firms create co-branded applications with Nokia’s ‘Ovi’ brand supplemented by the words ‘powered by yahoo’ while the internet services provider supplies chat and email services to Nokia handsets.

Investors have been frustrated by laggardly growth in both firms in recent years with Nokia being outflanked by Apple in the mobile phone market and Yahoo being outmanoeuvred by Google in the online search market.

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