Refinery to create consumer campaign for The Fine Bedding Company
A new consumer marketing campaign celebrating the 10th anniversary of The Fine Bedding Company is to be produced by Refinery.
Having created the original brand identity for the client when it began in 2000, the Manchester-based marketing agency has been tasked to develop an integrated marketing campaign which will include a home interest and lifestyle press campaign, POS, packaging and in-store video, running from late summer with adverts appearing in September issues of home interest titles.
Refinery director Philip Armitage said: “It certainly doesn’t feel like a decade has passed since we first started working with The Fine Bedding Company, which has gone from strength to strength and is now recognised as the most exciting and innovative brand in its sector.
“Our campaign will help to bolster the brand’s position in the market place and help celebrate its 10th Birthday with fresh ideas that will appeal to today’s consumer. We’re delighted to be working with them again.”