Direct Holidays campaign promotes The Direct Effect
A TV advertising campaign has been launched by tour operator Direct Holidays.
The Direct Effect campaign was created by Outside the Box and produced by Mezzo Films, with aim of highlighting features and benefits of taking a holiday with Direct Holidays.
The ad will run throughout May on terrestrial and digital TV channels and features three main target groups, a young family, a young couple and a mature couple, each choosing their ideal holiday with the company.
Later this Summer, a series of 10 second adverts will be shown, again on terrestrial and digital channels, as part of ‘The Direct Effect’ campaign.