The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Cadbury

Cadbury launches Friday Town on Facebook

Author

By The Drum Team, Editorial

May 24, 2010 | 2 min read

In order to promote its brand extension Crunchie Rocks, confectionery maker Cadbury has launched Friday Town, a social media game which runs through Facebook.

Tying in with the long standing brand message of ‘Get that Friday Feeling’, Friday Town offers the user new puzzles and challenges within its virtual world where they take on the role of a Friday Feeling Engineer.

Their aim is to ensure that people within the town feel more ‘Friday-ish’ with progress being measured by the Friday-o-meter.

The game has been developed alongside the new advert for the Crunchie Brand, supporting brand extension Crunchie Rocks.

Ross Farquhar, brand manager for Crunchie, commented: “People are going to love this game. We’ve deliberately chosen to work with the experts behind some of the biggest gaming success stories of recent years, as we knew they’d be able help us realise our ambition: a truly immersive game with real fun-factor that brings that Friday Feeling to anyone who plays it, any day of the week.”

Cadbury

More from Cadbury

View all

Trending

Industry insights

View all
Add your own content +