By The Drum Team | Staff Writer

May 24, 2010 | 1 min read

Leading shower brand Triton has launched a series of viral films created by Birmingham agency Chapter, which shows the fun in getting messy.

The campaign features an eclectic collection of Britons enjoying getting good and messy with everything from curry to custard to mud skiing.

Two viral films, one aimed at consumers the other at installers, will kick off the campaign followed by a series of nine individual films.

All the virals also feature a call to upload your own film and win £1,000.

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