Whisky is monkey business for William Grant

Monkey Shoulder, an upstart whisky challenger, is looking to leave competitors on the rocks by shouldering out well established competitors.

Produced by William Grant & Sons, family distillers of Glenfiddich, Grant’s and The Balvenie, the business was keen to target a younger demographic.

“Everyone loves an underdog” say’s Grant’s brand manager Tom Wade, “and with Monkey Shoulder we hope to foster a new appreciation of whisky in the UK.”

In order to entice increasingly choosey drinkers Wade is rolling back the decades to lay on a series of historical theme nights and last night it was Glasgow’s turn with a pink Cadillac rolling into town and Marilyn Monroe impersonator popping along for a spot of pool and pinball.

These props provide an appropriately outlandish canvas for the consumption of a new breed of whisky cocktails including the “ginger monkey”, a whisky, ginger ale combo and the premier tipple, the ‘Monkey Shake’.

An unlikely combination of Monkey Shoulder, Vanilla Ice Cream, Peanut Butter, Milk, Banana Syrup and banana, this ‘hard shake’ will leave you shaken if not stirred.

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