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TMP Worldwide

UNESCO World Heritage Waterfront ad campaign created by TMP

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By The Drum Team, Editorial

May 21, 2010 | 2 min read

A national advertising campaign has been launched by The Mersey Partnership to promote the UNESCO World Heritage Waterfront and its cultural events programme.

Created by TMP, the six-week campaign begins today online, but will also run across press and travel publications as well as a number of poster sites at key London Underground stations.

The ad highlights forthcoming events including Picasso: Peace and Freedom at Tate Liverpool, On the Waterfront, Liverpool Biennial International Festival of Contemporary Art, the Royal Liverpool Philharmonic Orchestra’s Mahler Edition and the John Lennon Tribute Season.

Nigel Dove, director of marketing at the Northwest Regional Development Agency (NWDA), said: “Liverpool’s cultural offer is one of the best; it boasts an inspiring range of museums, galleries and theatres, not to mention a fantastic programme of events throughout the year.

“This eye-catching campaign captures some of that vibrancy, and will spread the word far and wide. There are some world-class events happening in Liverpool this year and this campaign will encourage more people to come and enjoy them. It will also help to boost the City Region’s growing visitor economy.”

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