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TV project from totesport.com for BJL ahead of World Cup

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By The Drum Team, Editorial

May 20, 2010 | 2 min read

Following a four-way-pitch, totesport.com has tasked BJL with the production of a new TV campaign for its new online sports betting site ahead of the upcoming World Cup.

The campaign is due to go to air on 12 June, with the Manchester agency briefed to reposition the totesport brand online and promote its choice of sports betting opportunities as well as its horse racing service.

Neil Baker, head of e-gaming marketing at totesport, said: “There is a fantastic summer of sport ahead of us and combined with the massive strides we have taken to offer customers greater choice of betting opportunities, better value and a quicker more intuitive site, we have every confidence BJL will deliver an equally effective campaign to support us during such an exciting time.”

Nicky Unsworth, managing director of BJL, added: “To be working with totesport for the first time during one of its busiest periods is a fantastic opportunity for the whole team to showcase some brilliant creative and build on our knowledge of targeting this sector.”

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