Adam Smith College campaign floats out of The Union
A campaign has launched to promote the diverse range of courses on offer to students at Adam Smith College, created by The Union.
The agency developed the campaign creative of students floating about a Fife skyline while holding onto inflatables, to represent some of the subjects on offer at the college.
The campaign will feature on billboards, radio and in press through out the summer.
Heather Middleton, marketing manager at Adam Smith College, said: “The campaign not only communicates the variety of courses available but inspires the individual to see the long-term benefits of a further education course. We are particularly pleased to feature our very own students in all visuals including ads and posters”
The new campaign replaces the ‘I’m Adam Smith’ adverts which were launched when Kirkcaldy and Glenrothes College’s merged in 2005 to become Adam Smith College, the third largest College in Scotland.