Tangible wins Sainsbury's Finance DM business
Tangible has been appointed by Sainsbury's Finance to manage its six figure direct marketing account. The business was won in a three stage pitch process.
Tangible’s remit will be to develop data-driven, strategic initiatives and campaigns that improve DM sales and cost efficiencies across all Sainsbury’s Finance products. Tangible will also utilise Nectar customer information to deliver personalised and innovative creative.
An eight strong team will be headed up by Tangible Group account director, Kate O’Donovan, and Howard Barber, head of CRM planning and insight. The Tangible team will work closely with cross-marketing acquisition, retention and insight teams at the Bank.
Hillary Williams, marketing and customer relations director for Sainsbury’s Finance said: “We are delighted to announce Tangible as one of the lead agencies on the business. There’s a great chemistry with the team and we were pleased to see such passion, enthusiasm and commitment during the pitch process.”
Melanie Morris, managing partner, Tangible Edinburgh, added: “This latest win of Sainsbury’s Finance cements Tangible’s expertise in the financial services market. We’re developing some exciting and strategic creative work using customer insights and leveraging the wealth of data – we look forward to bringing it to market.”
Sainsbury’s Finance is a joint venture between J Sainsbury and Lloyds Banking Group.