Kitbag unveils new branding and pop-up store
Sports retailer Kitbag has worked with Manchester's Photolink Creative Group to redevelop its brand identity and visual communications.
The new branding has been created in time for the football World Cup and will feature online and in Kitbag's first ever high street pop-up store.
Although best known for selling football shirts and sports gear online, Kitbag has opened a temporary store in central Manchester to capitalise on the buzz surrounding next month's World Cup.
Photolink has worked alongside Oldham-based store designers and fitters Maxim to kit out the shop with the new branding and messaging and provide content for its flat screens and iMacs.
The new branding has also been applied to Kitbag's Middleton headquarters and its online store.
And Photolink has designed and produced a 116-page Kitbag merchandise brochure, 'We are World Cup 2010', which is described as "part magazine, part catalogue, part brand piece". It is intended to drive customers to Kitbag.com, the retailer's main outlet.
Photolink Managing Director, Jayne Riley, said: “We’ve been working with Kitbag for some time now and have built up a fantastic relationship with them. We were thrilled to be given the job of redeveloping such an original brand and designing their World Cup store – it was the perfect project for all of the football fans here in our Manchester office.”
Ray Evans, Kitbag's managing director, added: "In launching the Kitbag World Cup store we are creating something very different; it’s a completely new concept in football retail and a great place to showcase our new identity."