Bulmers launches Summer Blend campaign

Bulmers has launched its first work from St Luke's since the agency won the creative business from Glasgow-based Frame in March.

Bulmers Summer Blend aims to position itself as the ideal summer cider and the national 6-sheet poster campaign will appear outside a number of key stockists of the limited edition 568 ml bottle from 24 May.

Doug Cook, brand manager, Bulmers at Heineken UK said: “The start of Summer is the perfect time to launch the poster campaign for Bulmers newest product innovation, as Summer Blend is a variant that offers a lighter flavour and taste that is perfect for the warm, relaxing sunny days that the UK will, hopefully, enjoy over the next few months.”

Bulmers Summer Blend, which is the first in a series of limited edition flavour variants, offers "a subtle tanginess of apples combined with a fruity aroma of pears".

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