Eastern

Eastern invests in white ink printer to expand offering

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By The Drum Team, Editorial

May 14, 2010 | 2 min read

Eastern Exhibition & Display has announced that it has made a ‘significant investment’ having purchased a white ink printer which will expand its service to the creative industry.

The purchase of the Jetrix 2515 will see the Mussleburgh-based company add white ink alongside its traditional CMYK offering.

The printer is apparently suitable for a variety of applications - including packaging , exhibition graphics, promotional gifts, indoor and outdoor advertising, posters, displays, signs, POP-advertising - and can be used on both rigid and flexible substrates including, PVC, wood, acrylic, tiles, cardboard, aluminium, glass and paper.

Ewen McLean, managing director at Eastern, explained; "The chief advantage of this printer is that it offers greater scope for creativity for the production of graphics for windows or for direct to substrate printing which is of direct benefit to our clients."

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