Vauxhall Network Q revives old ads for 20th birthday
Used car retailer Vauxhall Network Q is celebrating its 20th anniversary with a nostalgia-tinged TV campaign featuring clips from its old ads. Watch it here.
The 30-second spot, created by Cogent Elliott, marks the brand's birthday by running through all the television advertising it has created with the Midlands agency over the last two decades.
Elliot Grace, Network Q's used vehicle communications manager, said: "The strengths of Network Q’s offer, to take the worry out of buying a used car, are as relevant today as when we launched. In fact, when we looked back at the archives there are many similarities to our life today, not least the buying behaviour of our customers.
“Our desire to promote the added value our customers receive when buying with us, as opposed to just driving pricing messages, made us the first used car brand of our kind.”
Meriden-based Cogent has held the brand's ad account since working on its launch campaign in 1990.
The agency's creative director, Richard Payne, said: "Many advertisers, like Lego, are going back to using their original ads, or to an original formula like Nescafe’s Gold Blend. But using an ad that features all the archived TV ads is pretty unique, more so when you think all those TV ads have been created by one shop. That’s a feat we’re pretty proud of.”
The ad is now running and is being supported by national press advertising (see gallery), retailer POS, web banners, a microsite and 20th anniversary events, all created and executed by Cogent.