Preview: Cider brand Thatchers makes TV bow
Cider brand Thatchers will make its TV debut tonight in a campaign created by Bray Leino. Watch it here.
The 106-year-old brand will make its TV bow on ITV1 West and ITV1 Central in an advert called 'People who care about cider'.
The ad celebrates the brand's long-established heritage and family roots.
Martin Thatcher, the brand's managing director and great grandson of its first cider maker, said: "Using fine apples from our own orchards, the expertise we put into our ciders has taken over a century to acquire. So through this campaign we are looking to focus on the values that make Thatchers unique – family, heritage care and expertise."